Activity Types Overview
Quick overview of all 7 Adobe Target activity types with inline mini-demos on a single page.
A/B Test
Simulate a controlled experiment with multiple variants, live conversion chart, and statistical significance meter.
Auto-Allocate
Watch traffic dynamically shift to the best-performing experience using multi-armed bandit exploration.
Auto-Target
ML-powered visitor-to-experience matching — generate visitor profiles and watch the model score each experience.
Experience Targeting (XT)
Rules-based targeting — select audience segments and see the targeted experience with priority rule matching.
Multivariate Test (MVT)
Test 27 combinations of headline, image, and CTA — find the winning combo and measure element contribution.
Automated Personalization (AP)
Random Forest offer matching — generate visitors and watch ML score each offer from a pool of 6 content items.
Recommendations
Product recommendations with 5 algorithms — Viewed Also Viewed, Bought Also Bought, Trending, Similar, and Personalized.
Web SDK Data Collection
Demo of Analytics data collection via Web SDK — page views, custom events, eVars, and props mapped through XDM.
Real-Time CDP & Audiences
Explore real-time profile stitching, audience activation, and edge segmentation with AEP.