A/B Test Manual
Compare two or more experiences to determine which one improves conversions the most over a pre-specified test period.
(Control + Variants)
evenly
data
significance
winner
▶ Interactive Demo — CTA Button Test
Auto-Allocate ML-Powered
Identifies the best-performing experience early, then automatically shifts traffic toward the winner to maximize conversions while the test is still running.
even split
continuously
best performer
most traffic
▶ Interactive Demo — Auto-Allocating Traffic
Auto-Target ML-Powered
Uses machine learning to choose the best experience for each individual visitor based on their profile, maximizing personalization at scale.
experiences
preferences
to visitor profile
optimize
▶ Interactive Demo — ML Experience Matching
Experience Targeting (XT) Rules-Based
Delivers specific content to a defined audience based on marketer-defined rules and criteria. The right message to the right audience.
segments
experiences
to experiences
matched content
▶ Interactive Demo — Click an audience to see their experience
👆 Select an audience above to see the targeted experience
Multivariate Test (MVT) Manual
Tests combinations of variations across multiple page elements simultaneously to find the best overall combination.
elements
for each element
combinations
combination
▶ Interactive Demo — Pick variations for each element
Headline
Hero Image
CTA Button
CTA Color
Automated Personalization (AP) ML-Powered
Combines offers and uses machine learning (Random Forest) to match different variations to each visitor based on their individual profile.
of offers
visitor models
to profiles
learn & refine
▶ Interactive Demo — ML Offer Matching
Recommendations ML-Powered
Automatically displays products or content that might interest visitors based on previous user activity, preferences, and ML-driven algorithms.
data
& criteria
template
recommendations