Experience Targeting (XT) Demo — Adobe Target

What is Experience Targeting (XT)?

Experience Targeting delivers specific content to a specific audience based on marketer-defined rules. Unlike testing-based activities that find a winner, XT uses your existing knowledge about which experience should be shown to which audience segments. Rules are evaluated in priority order — the first matching rule wins.

When to Use

You know which content suits which audience
Geo-targeting different regions
Different messaging for new vs. returning visitors
Personalization via known audience attributes

Key Characteristics

Rules-based, marketer-defined targeting
Priority ordering for overlapping audiences
No statistical testing required
Instant activation — no warm-up period

How It Works

1

Define audience segments

2

Create experience per segment

3

Set priority ordering

4

Visitor arrives & rules evaluate

📐 Experience Composers

Adobe Target offers two ways to create XT experiences. Use the VEC for visual page modifications, or the Form-Based composer for named-location content delivery.

🎨 Visual Experience Composer (VEC)

WYSIWYG editor — visually modify page elements per audience
Target identifies elements via CSS selectors
Uses renderDecisions: true
SDK auto-applies DOM modifications
Each audience gets different visual changes
Best for: visual layout/copy changes per segment

📝 Form-Based Experience Composer

Non-visual — deliver content to named locations
Uses custom decisionScopes
Propositions fetched & manually rendered
Full control over rendering logic
Supports HTML, JSON, redirect offers
Best for: headless, email, kiosks, SPAs

// VEC: auto-apply modifications per audience
alloy("sendEvent", {
renderDecisions: true // SDK applies VEC changes automatically
});

🎨 VEC Demo — Targeted Hero

The hero section below contains elements targetable via the Visual Experience Composer. In an XT activity, each audience segment gets different VEC modifications — e.g. VIPs see "Welcome Back, VIP!" while new visitors see "Welcome to Our Store!"

Waiting for VEC propositions…

Personalized for You

Welcome to Our Store

Discover products tailored to your preferences. Your personalized shopping experience starts here.

Explore Now →

#vec-hero-xt #vec-headline-xt #vec-subtitle-xt #vec-cta-xt

💡 Create an XT activity in Adobe Target using the VEC. For each audience (VIP, Returning, New), visually modify the hero headline, subtitle, and CTA. Target auto-delivers the right version per visitor via renderDecisions: true.

📝 Form-Based Simulation — Audience-Based Delivery

Click an audience segment to simulate a visitor arriving from that segment. This demonstrates how the Form-Based Experience Composer delivers different content to named locations based on audience rules.

▶ Select Audience Segment

🆕 New Visitors

🔄 Returning Visitors

🛒 Cart Abandoners

⭐ VIP Members

📱 Mobile Users

▶ Targeted Experience Preview

Select an audience above

The preview will update based on the targeting rules

📋 Priority Rules (first match wins)

1VIP Members→Premium Exclusives Experience

2Cart Abandoners→Recovery & Discount Experience

3Mobile Users→Mobile-Optimized Experience

4Returning Visitors→Welcome Back Experience

5New Visitors→First-Time Welcome Experience

0

VIP Served

0

Cart Recovery

0

Returning

0

New Visitors

Select an audience segment to see targeting in action…

🎯 Experience Targeting VEC + Rules-Based